Founded by Pim Oomen in 2021, Blazoer began in the streets of Amsterdam - a city where many people rely on simple gifted tote bags from bakeries, museums and local shops.
Charming, yes, but hardly durable or suited for bad weather.

So we designed a tote that actually works for the city: waterproof, zipped and built with adjustable handles for flexible carrying.

Since then, Blazoer has evolved into a brand focused on creating smart items that bring you around the city and beyond. All with our long-lasting quality and accessible pricing.

Meant to be carried by
architects,
cooks,
accountants,
students,
mothers,
sons; and
everyone in between.

Located at the De Clercqstraat in the heart of Amsterdam West, we are a fast-growing team of enthusiasts who design, produce, shoot, illustrate, bookkeep- and wear many hats while doing it.

Our romantic soul of the brand.

Monsieur Blazoer embodies how city life should be. Or perhaps once was.

Slowly wandering his Saturday market on the hunt for fresh finds. Getting that perfectly ripe Cœur de Bœuf always is a blessing.

Cycling to an intimate soirée, bow tie hand-knotted of course, with a bottle of sparkling delight in his bag. Monsieur Blazoer knows how to charm a lady.

He enjoys the beauty of everyday things. Celebrating the timeless charm of city living.

We know making consumer goods isn’t the most sustainable thing. Period. However, we do our best as a young brand to improve and do things better while we grow.

At first, we design our bags in a way that they can be used for every trip or occasion. Plus, focus on quality and timeless design.

We work with two factories in China that are committed to minimize and control impacts on the environment.

Both factories have regular professional audits by external parties and are certified by the Global Recycled Standard (GRS) and OEKO-TEX.

Our collection is mostly crafted from recycled materials (mainly pre-consumer waste) and vegan leather.

If you want more info on our sustainability efforts, or have suggestions on what we should explore in the future, email us at info@blazoer.com. We want to know what's on your mind!